This column usually attempts to connect issues that are not linked in life or business. The focus on the marital status of President Uhuru Kenyatta’s Central Bank of Kenya governor nominee, Dr. Patrick Ngugi Njoroge, by an MPs’ vetting team is a case in point today. The issue made it to the headlines of Kenyan newspapers in addition to trending on social media and causing great debate on the radio.
The Commission on Revenue Allocation (CRA) determines the distribution of resources to counties based on a formula that considers population, poverty index, basic equal share, land area, and fiscal responsibility. The first three measures contribute 90 percent weight to the formula. But this seems flawed due to several aspects that seem to punish productive counties compared to less productive ones.
Brand management is viewed as one of the most significant capabilities in marketing. Building a brand is a fundamental aspect of the product or service marketing strategy. The main objective of brand building is to inspire a positive image in the customer’s minds in order to enhance long term profitability. Some brand-oriented companies choose to focus purely on brand building and subcontract everything else.